Consultants in Leadership, Creativity and Organizational Development



Myers-Briggs Type Indicator

Offered as a standalone event or as a powerful component of several programs designed to improve team and client interactions, and individual effectiveness.

The Myers Briggs Personality Type Indicator (MBTI) is a self-assessment tool that helps a person to understand his/her own personal preferences with respect to gathering information, processing information, making decisions, interacting with people and driving toward closure, among other things. It is an instrument that is frequently used in the work environment for team building, leadership development and enhancing interpersonal relationships (e.g. communication, conflict management, decision making). It is based on the theories of Carl Jung and is one of the most reliable and widely used instruments of its type in the world.

When it comes to MBTI, there are no right or wrong answers. The instrument measures preferences by personality type. Things like how one prefers to take in information, how one prefers to process that information, the extent to which one prefers to be open and flexible versus push toward closure can all have an impact on interactions with others in business and social environments. Differences on these and other dimensions of the model can lead to poor communication, lack of understanding and conflict - which, in turn, can lead to less than optimal individual and team performance.

Lynn Reed is an expert in the application of the MBTI in organization, team and individual effectiveness processes. He explains the model in clear, easy to assimilate terms and makes it come alive through humor and anecdotes. Participants quickly come to understand the impact and implications of their preferences both in terms of how they perceive others and in terms of how others perceive them. Participants have called learning about the MBTI from Lynn Reed "a life changing experience."

Programs include:

Building Partnership with Clients

A two-day program designed to improve relationships between service/product provider and client. Covers the business case for building lifetime customer relationships, a four-step model to build partnerships, communications skills, the impact of personality type on client communications, influence skills (using MBTI) and conflict resolution (using Thomas-Kilmann). Useful for anyone dealing with internal or external clients.

Influencing Clients for Greater Impact

A one-day course designed to help individuals and/or teams understand and apply tools and techniques to improve the process of building and improving client relationships. Delegates identify specific “influence targets” (key clients or prospective clients) and leverage the MBTI to develop specific communications strategies to improve relationships with these target clients. The program is appropriate for both external and internal client relationship development.

Personal Effectiveness / Understanding Oneself: Going to the Next Level

A one-day class for those who have completed the initial education and validation in the MBTI and want to learn more. Concepts around dominant, auxiliary, tertiary and inferior aspects of type are included. Includes the application of the MBTI Form Q with 20 sub-scales to explore and understand functions of personality type at a greater level of depth. Useful in coaching situations for managers at all levels.

Leadership & Management Skills Program

A two-day course focusing on managing the team and people as individuals within the team. Covers basic leadership and motivational theory, team effectiveness processes, establishing goals for performance and development, performance management (providing feedback, managing expectations) and coaching through Situational Leadership. Managers examine their leadership style preferences and blind spots using a diagnostic self-assessment instrument (also available for 360 feedback), and through the application of the model develop better style flexibility and effectiveness in managing and developing their people. The MBTI is utilized to improve managers’ communication with their team members.

High Impact Team Effectiveness

A one-day seminar leveraging the unique strengths of the MBTI to help team members improve interpersonal relationships by increasing knowledge of personality type and the role it plays in the relationship development process. Participants develop a deeper understanding of their strengths and potential blind spots and learn to spot type in others in order to improve their interaction skills. Useful for improving influence skills with clients, managers, subordinates, team members and others throughout the organization.

Team Start 

A two-day process to define and clarify the mission, vision, value proposition, goals, strategy, roles, processes and relationships for newly formed or intact teams; the MBTI is utilized to significantly enhance the quality of working relationships across the team. Team Start is frequently employed to develop strategic direction for an organization or to help accelerate a major transformation, starting with the senior management team. This process can be extended as a large group intervention to cover several hundred members of an organization as required.