Consultants in Leadership, Creativity and Organizational Development



Creative Thinking (Lateral Thinking)

Lateral Thinking provides a set of tools and structured techniques to methodically develop creative thinking skills in order to develop truly innovative ideas and solutions. Developed by Edward de Bono, these powerful techniques enable individuals, teams and entire organizations to significantly improve their ability to develop creative ideas for new product development, process improvement, customer focus and a variety of applications.

While many creative thinking practitioners are good at getting people excited about the topic of creativity, very few actually provide structured tools to improve the vital skill of idea generation.  Lateral Thinking tools are designed to address the asymmetric patterning system of the brain – this patterning system, while quite useful in everyday life, is a major inhibitor of idea generation capability for most people.

Lynn Reed Associates have taught these techniques to several thousand managers and professionals around the world in a variety of industries since 1994. Our experience includes teaching and application of these tools and techniques – always focused on improving performance of the organization.

Lateral / Creative Thinking Skills                                                                                                                                            

A one or one and a half-day class that introduces the foundation and theory behind the lateral thinking concepts designed by Edward de Bono.  These concepts are used to significantly improve creative idea generating capabilities at the individual and team levels. The basic (short) version covers Focus, Challenge, Random Entry, Concept Extraction, Harvesting, Assessment and Treatment; the extended course also covers Provocation – the most complex, yet powerful, of the Lateral Thinking Tools. These techniques are frequently used to develop new product ideas, generate ideas to improve organization performance, enhance retention of key employees and improve productivity.

The Innovation Experience: A Creative Thinking Application Seminar

A three-day class that focuses on developing a deeper understanding of the role and application of creative thinking skills to improve organization performance. Includes individual and team assessment of creative thinking preferences using Herrmann Brain Dominance Instrument (HBDI*) and integrates the Six Thinking Hats and Lateral Thinking programs into a seminar designed to build creative thinking skills and to address real business issues. Can be tailored as a senior management retreat for strategic planning, organization transformation, product development, etc.

* The Herrmann Brain Dominance Instrument is based on Ned Herrmann's creative brain theory and includes a self-assessment instrument which helps to ascertain the individual's preferences for using each of the four quadrants of the brain in their approach to various thinking processes; the model is based on the physiology of the brain.

Lynn Reed was certified by Edward de Bono personally in both Six Thinking Hats and Lateral Thinking techniques. He achieved Master Trainer status in both instruments.